[{"data":1,"prerenderedAt":1984},["ShallowReactive",2],{"masterclass":3,"mdc-g24sei-key":350,"mdc--5uzdyj-key":381,"mdc-hcos4l-key":397,"mdc--w6gzt1-key":405,"mdc-vgqdnu-key":413,"mdc-rncata-key":421,"mdc-odlqt5-key":429,"mdc--hly4s9-key":437,"mdc--bdik6b-key":453,"mdc-f4rj3h-key":471,"mdc--afgwdz-key":479,"mdc--un03k3-key":487,"mdc-u3muha-key":495,"mdc--1jc5a3-key":510,"mdc-utrpku-key":526,"mdc--6l1m86-key":543,"mdc--m2q5nl-key":551,"mdc-cegxmr-key":559,"mdc-x2ns1i-key":576,"mdc-1529v3-key":584,"mdc-2yb8p1-key":597,"mdc--8sdmyx-key":605,"mdc-s3nwwz-key":613,"mdc-2j0w3x-key":621,"mdc--l960st-key":629,"mdc--lpc5hv-key":637,"mdc--hkijr9-key":654,"mdc-3it1zt-key":662,"mdc-0000-key":670,"mdc--9nhu1-key":674,"mdc--gq3x9g-key":682,"mdc--g20695-key":690,"mdc--ado2we-key":704,"mdc-vwah8f-key":717,"mdc-ab8ato-key":730,"mdc--k08t05-key":745,"mdc--txvepk-key":753,"mdc-qo3tel-key":761,"mdc--5oi3zu-key":769,"mdc--oze5xw-key":782,"mdc-p5rpw7-key":794,"mdc--mi87pc-key":807,"mdc-12nimc-key":822,"mdc--vcy4i5-key":855,"mdc-1m1ewi-key":867,"mdc--uzz9sv-key":879,"mdc-n19r7x-key":891,"mdc-jxyxpd-key":903,"mdc-26ti0i-key":915,"mdc-w6onlc-key":938,"mdc--yaczej-key":946,"mdc--dofnoz-key":961,"mdc--1mn6qm-key":973,"mdc-shlgm3-key":985,"mdc-vkdwda-key":1002,"mdc--7qy4a9-key":1010,"mdc-akyec1-key":1018,"mdc-lodxwp-key":1037,"mdc-dqe64d-key":1054,"mdc--ggy96y-key":1071,"mdc--41so19-key":1079,"mdc--ndnmtz-key":1096,"mdc--6xvp41-key":1104,"mdc--p54rt4-key":1120,"mdc--hixc9w-key":1152,"mdc--eahop8-key":1168,"mdc-6srra1-key":1176,"mdc-bi8ycl-key":1184,"mdc--pbtxf2-key":1192,"mdc-2ythfq-key":1200,"mdc--ngwztz-key":1212,"mdc--xuptnv-key":1224,"mdc--lus9nn-key":1236,"mdc-al8mm1-key":1244,"mdc-uuy8qx-key":1259,"mdc--lzx2b3-key":1273,"mdc-vbece4-key":1285,"mdc-e6qi1c-key":1297,"mdc--9zyzfd-key":1309,"mdc-mjl7t9-key":1321,"mdc-buxayj-key":1333,"mdc--jr90c4-key":1344,"mdc-lys64y-key":1360,"mdc--u0ohg5-key":1372,"mdc--9ki4p9-key":1384,"mdc--4i4q5n-key":1396,"mdc--acpbwq-key":1408,"mdc--ul68bz-key":1416,"mdc-yugwqz-key":1424,"mdc--i8la3n-key":1440,"mdc--wavi3x-key":1452,"mdc--oujzog-key":1464,"mdc--cm7f7n-key":1476,"mdc--adyqgx-key":1490,"mdc--n3pcea-key":1507,"mdc--3hembg-key":1523,"mdc--w8vhsc-key":1531,"mdc--n6pjyf-key":1539,"mdc-v921em-key":1563,"mdc--mzhg3b-key":1571,"mdc-433l9j-key":1579,"mdc--nydumt-key":1595,"mdc-q7emb2-key":1603,"mdc-w57yxp-key":1615,"mdc--ll56m6-key":1627,"mdc--9oa2zx-key":1639,"mdc-c4l14b-key":1655,"mdc--vzead1-key":1669,"mdc-a3esa2-key":1677,"mdc-e2al9m-key":1689,"mdc--uazxpa-key":1701,"mdc-55gmbg-key":1713,"mdc-qtye8-key":1725,"masterclass-speakers":1733,"masterclass-speakers-module-1":1815,"masterclass-speakers-module-2":1822,"masterclass-speakers-module-3":1826,"masterclass-speakers-module-4":1830,"testimonials-masterclass-videos":1834,"testimonials-masterclass-images":1896,"mdc-75evd4-key":1968},{"id":4,"title":5,"beforeLeaving":6,"body":13,"description":14,"extension":15,"hero":16,"justify":31,"meta":129,"navigation":130,"path":131,"program":132,"sections":212,"seo":331,"speakers":334,"stem":337,"testimonials":338,"update":343,"__hash__":349},"masterclass/masterclass.yml","Formation SEO Mars 2026 : Les Masterclass SEO",{"title":7,"description":8,"content":9},"\"[Oui mais...\"]{class=\"underline-primary-gradient\"} Attendez avant de fermer cette page","N'hésitez pas à consulter les informations pratiques concernant la formation.",[10,11,12],"Avant de dire \"je verrai plus tard\"... Réfléchissez à qui dominera le marché dans 6 mois. Pendant que la masse hésite, les SEO les plus ambitieux prennent de l’avance. Dans un moment de bascule comme celui-ci, l’hésitation est votre pire ennemie.","D’ici 6 à 12 mois, ces méthodes seront [connues de tous]{class=\"font-bold\"}.","Et ce qui vous donne aujourd’hui un [avantage concurrentiel énorme]{class=\"font-bold\"}... deviendra [juste la norme]{class=\"font-bold\"}. Comme toujours dans l’histoire du digital : [les premiers raflent tout]{class=\"font-bold\"}.",null,"La seule formation SEO structurée pour l’ère de l’IA. Financement OPCO. Jeudi 19 Mars 2026 à Paris.","yml",{"title":17,"description":18,"date":19,"name":20,"location":21,"bullets":22,"img":27,"notice":30},"La seule méthode [SEO]{class=\"highlight-white\"} structurée pour l’[ère de l’IA]{class=\"underline decoration-black\"}","Une formation conçue pour vous transformer et vous permettre d'appliquer immédiatement les dernières techniques SEO & LLMs","19 Mars 2026","Les Masterclass SEO","OFF Paris Seine",[23,24,25,26],"6 pointures techniques de renom","6 mois d'avance sur l'écosystème SEO","Maîtrisez l'IA pour le SEO avant les autres","Intégrez le cercle privé des décideurs SEO",{"src":28,"alt":29},"/img/masterclass/hero.webp","Masterclass SEO 2026","* La certification qualité à été délivrée au titre de la categorie d'action suivante : Action de formation",{"title":32,"description":33,"content":34,"features":37},"La formation [SEO]{class=\"highlight\"} qui justifie chaque euro","(et que vous ne payez pas grâce au [financement OPCO]{class=\"underline-primary-gradient\"})",[35,36],"On ne vient pas ici pour prendre des notes qu’on oubliera dans un tiroir : cette journée est conçue pour vous transformer. Vous repartirez avec tout ce qu’il vous faut pour passer à l’action dès le lendemain.","Aucun flou. Aucun bla-bla. Que du concret.",[38,49,64,75,87,95,105,117],{"title":39,"content":40,"img":46},"Un plan d’action SEO & IA clair, opérationnel, et prêt à l’emploi",[41,42,43,44,45],"Vous ne repartez pas avec des slides théoriques.","Vous repartez avec un plan structuré sur 6 mois, découpé en étapes :","- ce que vous devez changer dès lundi,","- ce que vous devez surveiller chaque semaine,","- ce que vous devez déployer dans les 90 jours.",{"src":47,"alt":48},"/img/masterclass/justify/plan_action.png","Plan d'action SEO & IA",{"title":50,"content":51,"img":61},"Le pack complet de ressources pédagogiques des formateurs",[52,53,54,55,56,57,58,59,60],"Vous recevez l’ensemble des slides, cas pratiques, checklists et documents utilisés pendant la journée.","[Format]{class=\"underline\"} : dossier Google Drive + version PDF","[Inclus]{class=\"underline\"} :","- tous les prompts et schémas utilisés lors de la formation,","- les outils recommandés par les formateurs,","- les matrices de priorisation (SEO classique vs IA),","- les briefs de contenu IA-ready,","- les feuilles de route d’automatisation,","- ...",{"src":62,"alt":63},"/img/masterclass/justify/ressources.png","Ressources pédagogiques",{"title":65,"content":66,"img":72},"Repartez avec les prompts, templates et process utilisés par les agences SEO les plus avancées",[67,68,69,70,71],"Les experts vous offrent leurs [ressources opérationnelles les plus efficaces]{class=\"font-bold\"} :","- pour ChatGPT / Claude / Gemini / Perplexity,","- pour générer des briefs optimisés,","- pour piloter un plan complet de linking,","- pour réécrire des pages selon les critères “LLM-friendly”.",{"src":73,"alt":74},"/img/masterclass/justify/prompts_templates.png","Prompts et templates SEO & IA",{"title":76,"content":77,"img":84},"Les process internes des Agences Grands Comptes",[78,79,80,81,82,83],"“Comment font les meilleurs ?”","Ils vous le montrent et vous l’expliquent directement.","Vous accédez à des documents [normalement réservés aux équipes internes]{class=\"font-bold\"} :","- Workflows de production avec IA + validations humaines.","- Modèles d’organisation pour produire 10 fois plus sans perdre en qualité.","- Cartographie des outils et intégrations IA dans les stacks SEO.",{"src":85,"alt":86},"/img/masterclass/justify/processes.png","Process internes des Agences Grands Comptes",{"title":88,"content":89,"img":93},"Une avance de 6 à 12 mois sur le marché",[90,91,92],"Pendant que les autres attendront des posts LinkedIn ou des podcasts Youtube gratuits pour comprendre ce qu’ils doivent faire...","[Vous serez déjà en train d’exécuter, avec les bonnes méthodes.]{class=\"font-bold\"} :","Et vous serez celui ou celle qu'on consulte dans les réunions [décisives]{class=\"font-bold\"}..",{"src":94,"alt":88},"/img/masterclass/justify/avance.png",{"title":96,"content":97,"img":103},"Une journée dans un lieu à la hauteur de votre ambition",[98,99,100,101,102],"Le [OFF Paris Seine]{class=\"font-bold\"}, à quelques mètres du Parc des Princes.","Des salles parfaitement équipées pour une formation immersive et intensives.","Un environnement professionnel, inspirant, à la hauteur des enjeux du secteur.","Un [déjeuner professionnel propices aux échanges]{class=\"font-bold\"}, dans le cadre haut de gamme du [OFF Paris Seine]{class=\"font-bold\"}, à deux pas du Parc des Princes.","L’occasion d’échanger sans filtre avec les experts qui font référence dans le SEO.",{"src":104,"alt":96},"/img/masterclass/justify/lieu.png",{"title":106,"content":107,"img":115},"Un réseau ultra-ciblé privé réservé aux alumnis",[108,109,110,111,112,113,114],"Chaque participant est un professionnel du secteur, déjà conscient des enjeux IA & SEO.","Échanger ici, c’est [gagner 6 mois de veille et d’expérimentations]{class=\"font-bold\"}.","Vous rejoignez un espace d’échange réservé à tous les participants (anciens et nouveaux), pour :","- continuer à partager les stratégies mises en place,","- poser vos questions aux formateurs,","- échanger entre pairs qui ont le même niveau de maturité et d’urgence que vous.","Et qui sait ? De ces échanges peuvent naître des [partenariats, clients, opportunités]{class=\"font-bold\"}...",{"src":116,"alt":106},"/img/masterclass/justify/reseau.png",{"title":118,"content":119,"img":126},"Votre accès VIP pour le SEO Summit 2026",[120,121,122,123,124,125],"[(Invitation d'une valeur de 350€)]{class=\"text-muted\"}","Vous recevrez une invitation exclusive pour la prochaine édition du SEO Summit, le plus grand événement SEO de France, réunissant les plus grands noms de la Tech SEO & IA de France :","- accès à l’événement et aux replays,","- accès aux espaces de networking,","- accès aux RDV experts,","- accès au groupe privé des anciens participants.",{"src":127,"alt":128},"/img/masterclass/justify/acces.png","Accès VIP SEO Summit 2026",{},true,"/masterclass",{"title":133,"description":134,"duration":135,"price":136,"details":137,"objectives":153,"schedule":164},"Programme de formation","Découvrez le programme complet de la formation Masterclass SEO du 19 Mars 2026 à Paris.","8 heures","2000€ HT",{"profile":138,"place":141,"requirements":144,"results":147,"positioning":150},{"title":139,"description":140},"Les profils des participants","La formation s’adresse principalement aux personnes occupant des postes de référenceur web / SEO au sein d'une agence ou chez un annonceur (tels que marques, e-commerces, start-ups...).\u003Cbr> Les traffic managers, chefs de projets et webmarketeurs sont également concernés par les enjeux du SEO, ce qui leur permettra de collaborer de manière plus efficace avec les référenceurs, que ce soit dans leur propre équipe ou avec des partenaires externes.\n",{"title":142,"description":143},"Lieu de formation","Formation en présentiel. L’adresse exacte est indiquée sur la convention de formation.\u003Cbr> Si vous êtes en situation de handicap, veuillez le mentionner dans votre demande afin que notre référent puisse vous offrir un accompagnement adapté.\n",{"title":145,"description":146},"Prérequis","Pour bénéficier pleinement de cette formation, il est recommandé de maîtriser les bases d'une stratégie de référencement naturel et d'avoir déjà appliqué des actions SEO.\u003Cbr> Même les participants peu expérimentés dans ce domaine pourront tirer parti des connaissances transmises au cours de cette formation.\n",{"title":148,"description":149},"Qualité et indicateurs de résultats","Le taux de satisfaction des participants sera l’indicateur de qualité utilisé.",{"title":151,"description":152},"Positionnement de la formation","Le positionnement préalable en formation permet de juger du niveau d'un individu avant sa formation.\u003Cbr> Avant le début de chaque formation, le positionnement pédagogique est réalisé pour évaluer les futurs participants. Ce positionnement est effectué par le formateur ou la formatrice de l’organisme SEO.fr à travers de questionnaires pour cerner les besoins des participants et évaluer leur niveau.\u003Cbr> Ce positionnement sera complété au début de la formation avec des questions et des exercices pour confirmer le niveau initial des participants.\n",{"title":154,"content":155},"Les objectifs pédagogiques",[156,157,158,159,160,161,162,163],"Voici les 6 objectifs pédagogiques principaux :","- Maîtriser le Search Everywhere Optimization : comprendre les logiques algorithmiques incompatibles (TikTok, YouTube, Amazon, Instagram) et appliquer l'arbitrage budgétaire 70-20-10 sur les bonnes plateformes.","- Comprendre les mécanismes de classement Google et LLM : maîtriser NSR, EEAT, l'impact des données de clic, et comment Fan-out & RRF sélectionnent les sources.","- Construire une autorité reconnue par Google ET les IA : dépasser les métriques vanity (DR, DA, TF) et bâtir un netlinking basé sur les vrais KPI de ranking.","- Passer du link building au mention building : déployer une stratégie d'ensemencement GEO pour devenir une source citée par les moteurs IA.","- Structurer ses contenus pour les IA génératives : maîtriser le chunking, les embeddings et les query fan-out pour être mentionné et cité dans les réponses LLM.","- Piloter sa visibilité SEO-GEO : monitorer les bons KPIs dans chaque LLM et exploiter leurs différences pour prioriser ses efforts.","L'objectif est de vous rendre opérationnel sur le nouveau paradigme SEO & GEO : maîtriser les mécanismes de classement Google et des LLM, construire une autorité reconnue par les deux écosystèmes, et piloter votre visibilité sur l'ensemble des moteurs de recherche, qu'ils soient traditionnels, génératifs ou sociaux.",{"title":165,"modules":166},"Contenu de la formation et planning",[167,179,190,201],{"title":168,"time":169,"speakers":170,"items":173},"Search Everywhere Optimization : la nouvelle ère de la recherche","09H - 11H",[171,172],"neil-patel","maria-vazquez",[174,175,176,177,178],"TikTok & Amazon, les nouveaux Google : comprendre pourquoi 40% des -35 ans cherchent produits sur TikTok et 50% commencent sur Amazon, et structurer une stratégie d'acquisition multi-plateformes au lieu d'un SEO Google-first","Les 4 logiques algorithmiques incompatibles : maîtriser watch time (TikTok), session duration (YouTube), conversion rate (Amazon) et DM shares (Instagram) pour arrêter de dupliquer le même contenu sur toutes les plateformes","Intent d'achat vs découverte : différencier le parcours purchase Amazon (70% ne dépassent pas page 1), l'entertainment TikTok (micro-virality) et l'éducatif YouTube (60%+ retention) pour produire le bon format au bon endroit","Les vraies métriques par plateforme : abandonner followers et impressions pour tracker saves > likes (TikTok), session time > vues (YouTube), CTR×conversion (Amazon) et sends > reach (Instagram)","L'arbitrage budgétaire 70-20-10 : identifier les 2-3 plateformes où votre audience cherche réellement, concentrer 70% des ressources, tester 20% sur l'expansion et expérimenter 10% sur les émergents pour stopper la dispersion",{"title":180,"time":181,"speakers":182,"items":184},"De la requête à la conversation","11H - 13H",[183],"sylvain-peyronnet",[185,186,187,188,189],"NSR et l'EEAT : le cœur du classement Transformer votre site en autorité reconnue par Google et les LLM","Les données de clic, le critère n°1 : optimiser les signaux comportementaux qui font réellement monter vos pages","Fan-out & RRF (Reciprocal Rank Fusion) : comprendre comment les LLM transforment une question en recherches et sélectionnent leurs sources","Se rendre visible dans les moteurs IA : un plan d'action en 5 piliers pour dominer les résultats IA","Mention building, la nouvelle frontière : remplacer une stratégie de liens obsolète par une approche moderne basée sur les mentions",{"title":191,"time":192,"speakers":193,"items":195},"Google & ChatGPT : mesurer, construire et amplifier son autorité (Atelier stratégique et pratique - Netlinking & ensemencement GEO)","14H - 16H",[194],"mikael-priol",[196,197,198,199,200],"Pourquoi les KPI SEO classiques trompent : DR, DA, TF, trafic estimé… des métriques qui ne reflètent pas l’autorité réelle et mènent à de mauvaises décisions","Comment Google transmet vraiment la puissance des liens : circulation du PageRank, signaux off-site utiles, et valeur réelle des liens à faible “score”","Construire un netlinking basé sur les bons KPI : choisir liens, sources et contextes selon vos objectifs (autorité, consolidation, accélération)","Comment ChatGPT identifie les sources crédibles : différence entre visibilité, mention et citation, et mécanismes de référence informationnelle","Mesurer et amplifier sa visibilité dans les moteurs IA : analyser sa présence dans ChatGPT et déployer une stratégie d’ensemencement GEO efficace",{"title":202,"time":203,"speakers":204,"items":206},"L’art du SEO GEO compatible","16H - 18H",[205],"olivier-duffez",[207,208,209,210,211],"Tour d'horizon SEO et GEO : comprendre pourquoi être invisible sur Google signifie être invisible dans ChatGPT et les autres IA génératives","Les points de différenciation entre LLMs : identifier où concentrer vos efforts sachant que 83% des résultats ChatGPT ne proviennent pas du top Google classique","Suivre sa visibilité dans les IA : mettre en place un monitoring précis de votre part de voix face à vos concurrents dans chaque IA","Chunking, Embeddings, Query Fan-Out : structurer vos contenus en blocs optimisés pour que les IA comprennent et utilisent vos pages dans leurs réponses","Netlinking & Ensemençage : concentrer vos efforts sur les KPI de liens qui impactent réellement votre ranking et abandonner les métriques vanity",[213,225,235,249,263,272,283,295,309,319],{"title":214,"reverse":130,"content":215,"images":221},"LLMs & SEO : le [constat]{class=\"highlight\"}",[216,217,218,219,220],"ChatGPT et autres LLMs bousculent le Search.","Beaucoup pensent qu'une bascule s'opère de Google vers les LLMs.","Certains commencent même à délaisser le SEO sur Google au profit de ces LLMs…","Mais c’est une erreur : leur arrivée pousse simplement Google à s'adapter.","Résultat : Google déploie un nouveau modèle : l’IA Mode et les AI Overviews.",[222],{"src":223,"alt":224},"/img/masterclass/sections/core_ai.png","LLMs et SEO",{"title":226,"content":227,"images":232},"Google & IA : [l'impact]{class=\"underline-primary-gradient\"}",[228,229,230,231],"Cette nouvelle interface affiche directement des blocs de réponses générés par l’IA… [avant même les résultats classiques]{class=\"font-bold\"}.","Une révolution.","Le trafic est capté, une réponse est formulée, sans générer de visites vers les sites.","Et même si la France reste le dernier pays épargné, son déploiement est imminent et les chutes de trafic seront immédiates.",[233],{"src":234,"alt":224},"/img/masterclass/sections/ai_summaries.png",{"title":236,"reverse":130,"content":237,"images":242},"Le SEO n'est pas mort : il [MUTE]{class=\"highlight\"}",[238,239,240,241],"Il est devenu hybride, [augmenté par l'IA]{class=\"font-bold\"}.","Les règles changent [ce n’est plus seulement Google qui classe des contenus… Les LLMs]{class=\"font-bold\"} lisent, interprètent, agrègent… pour créer des réponses synthétiques.","D’après l’étude de SEMRush, le nombre de domaines recevant du trafic depuis chatGPT à triplé en 6 mois depuis le lancement de searchGPT.","Mais Google reste incontestablement la 1ère source de trafic.",[243,246],{"src":244,"alt":245},"/img/masterclass/sections/traffic_from_chatgpt.webp","Trafic depuis ChatGPT",{"src":247,"alt":248},"/img/masterclass/sections/google_vs_chatgpt_marketshare.webp","Parts de marché Google vs ChatGPT",{"title":250,"content":251,"images":259},"Et pour [apparaître]{class=\"underline-primary-gradient\"} dans les LLMs et AI Overviews…",[252,253,254,255,256,257,258],"Ce que peu de professionnels ont compris, c’est que pour être visible dans ChatGPT (et LLMs en général), il faut déjà être solide dans Google.","[Sans fondations SEO solides, aucune chance d'apparaître dans les réponses IA.]{class=\"font-bold\"}","Moteur de recherche Google = indexe et classe vos pages","LLM (ChatGPT, Claude…) = utilise son dataset + live search… (surtout) sur Google !","D’ailleurs, ChatGPT n’utilise plus Bing, mais Google !","Cela a été identifié par Alexis RYLKO, formateur aux Masterclass SEO.","Les LLMs utilisent et récupèrent les SERP Google pour trouver les pages pertinentes qui vont enrichir leurs réponses.",[260],{"src":261,"alt":262},"/img/masterclass/sections/ai_mention.jpg","Post Alexis RYLKO",{"title":264,"reverse":130,"content":265,"images":268},"Les SERP deviennent une [porte d'entrée]{class=\"highlight\"} pour les LLMs",[266,267],"Et alors que la plupart placent Google contre les LLMs, la réalité est que les LLMs utilisent Google pour identifier les sources les plus pertinentes, déjà classées.","Là où Google classait simplement vos pages, les LLMs les analysent, et citent les marques statistiquement les plus présentes…",[269],{"src":270,"alt":271},"/img/masterclass/sections/google_llm.jpeg","Google LLM",{"title":273,"reverse":130,"content":274,"images":280},"",[275,276,277,278,279],"En 2024 (après l’arrivée de chatGPT), Google a enregistré plus de 14 milliards de recherches par jour, en croissance par rapport à 2023, contre seulement 37,5 millions (maximum) pour ChatGPT. Cela signifie que Google reçoit 373 fois plus de requêtes que le chatbot d’OpenAI.","Pour adapter votre SEO à l’ère des IA :","1. Le SEO “classique” fonctionne encore… et c’est même là que tout commence","2. Pour performer à l’ère de l’IA, il faut hausser son niveau (volume & qualité)","3. 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